如果你想要你的广告, 公共关系, 或战略营销传播事业更上一层楼, our online master’s in 综合通信 program will give you the ability to exp和 your job opportunities 和 enhance your strategic messaging skills.
The program connects you with cutting edge industry-st和ard resources 和 professionals 和 to help you launch a successful career in a wide variety of businesses, 非营利组织, 以及其他组织.
立博体育官网项目
The 100% online 综合通信硕士 program is focused on helping you become a skilled communicator 和 leader across all organization levels 和 媒体 platforms. You build a strong portfolio as you learn to produce fully integrated marketing communication campaigns that achieve your company’s/client’s objectives 和 goals.
You develop critical thinking skills 和 creative solutions as you master the fundamentals of targeted 和 effective messaging that generates results in an ever-changing 媒体, 技术, 以及人口结构.
我们的整合营销传播计划, 和UHart, 致力于为你的职业生涯做好准备, 帮助你实现你的职业目标. You produce campaigns for real clients in our student-run agency Crested 沟通s 和 gain real-world experience in a “classroom” setting. You also work with our School of 沟通 internship program director to gain experience in the field, 和/或与大学的职业工作室一起探索职业道路, 制作一份引人注目的职业履历, 培养人际关系和面试技巧.
课程概述
你要学习综合传播研究方法的课程, 媒体, 以及公共关系策略和实践. Examples of electives include courses in creative concepts 和 campaigns, 多媒体制作, 媒体指标和分析, 组织沟通, 以及视觉沟通和品牌推广.
这些强化课程涵盖了该领域的所有关键领域. 研究生s will be well-rounded 和 poised to take on upper-level managerial roles across a variety of organizations 和 contexts.
要查看学位要求和课程的完整列表，请访问 课程目录.
学位要求
The 文学硕士 in 综合通信 requires 33 credit hours of approved graduate courses. You 和 your faculty advisor will design a program of study based on your experiences 和 plans.核心课程
你将修六门必修的核心课程，总共18个学分. They do not need to be taken in any specific order 和 examples include:
综合通信
综合通讯研讨会
综合传播研究方法
媒体接触点
For more information, 和 to see a complete list of degree requirements, visit the 课程目录.
总结性课程
Students who have completed at least 27 credits in the program 和 have maintained a 3.0 grade point average are qualified to complete their 3-credit capstone course. You may choose between completing a 研究生 Project or producing a Portfolio.
综合通信毕业设计
学生将从事深入的研究, 分析, 并围绕集成通信中的一个新兴课题进行了应用. Students will select a faculty project advisor who will work with them to determine project scope 和 deliverables. The graduate project requires a substantial contribution to knowledge around, 和实践, 综合通信. It requires 20-30 written pages or equivalent multi媒体 presentation as agreed upon with the project advisor. 需要对项目进行最后的答辩.
综合通信组合
Students create a professional quality portfolio that showcases their learning across the program 和 focuses on content relevant to their career goals. 作品集必须显示综合通信概念的掌握, 有效使用工具和接触点, 以研究为基础, 和 include production of creative work that delivers a consistent message 和 solves real-world problems. Portfolios will be facilitated by an assigned or chosen faculty/administrator who will guide the student 和 oversee the evaluation process. 需要对投资组合进行最后的辩护.
For more information, 和 to see a complete list of degree requirements, visit the 课程目录.
选修课程
除了你的核心课程和顶点课程, you will choose four elective courses to satisfy your credit requirement for the 文学硕士 degree in 综合通信. 例子包括:
视觉传达 & 品牌
组织沟通
创造性的概念 & 运动(如果不是核心课程)
多媒体制作(如果不是核心课程)
媒体指标 & 分析
For more information, 和 to see a complete list of degree requirements, visit the 课程目录.
学习成果
综合传播学硕士的学生将能够:
- Identify 综合通信 tools 和 trends to develop a demonstrable set of best practices.
- Identify, assess, 和 leverage traditional, digital, 和 emerging 媒体 touchpoints.
- 开发定性, 定量, along with secondary research skills to identify communication challenges 和 opportunities.
- Translate research findings into powerful creative messaging materials 和 campaign plans that meet communication objectives.
- Become effective communicators across multiple contexts, organizational levels, 和 媒体 platforms.
- 制作一个完全整合的活动，讲述引人注目的品牌故事, 吸引观众, 达到沟通目的.
在以下领域的职位上推进你的职业发展:
——客户经理
-客户策划
——广告经理
-创意总监
-媒体分析师
-媒体经理
-媒体策划/采购
-付费媒体专家战略家
——通讯经理
-内容营销专员
-公共关系经理
-公共关系专员
-品牌经理
-宣传主任
-传媒总监
——市场经理
——营销战略家
-数字营销经理
-数码项目经理
——数字战略家
-社交媒体经理
职业前景
招生立博网站中文版
应用程序要求:
- 完成 在线申请
- 所有大学课程的正式成绩单
- 意向书
- 的简历
- 两封推荐信
| 每信用率 | |
|---|---|
| 沟通,马 | $748.00 |
见你的成功顾问
霍克校友奖学金
UHart alumni who have completed a bachelor's degree at the 立博体育官网 are eligible for a 25% tuition discount through the 霍克校友奖学金 for the 文学硕士 in 综合通信 program. The scholarship will automatically renew until students complete their program of study 和 maintain satisfactory academic st和ing.